SELLING YOUR HOME
A STEP BY STEP PROCESS
STEP ONE: FIND THE RIGHT LISTING AGENT
The process of selling your home can be complex & you want to make sure that you find the right agent (that’s me!) to protect your interests, ensure that the process goes smoothly from listing to close, and help you accomplish your goals.
STEP TWO: PICK A COMPETITIVE LISTING PRICE
This is THE most critical step in selling your home! There are many effective strategies in accomplishing your home selling goals, whether it be a quick time line, higher price, or favorable terms. This step requires a skilled professional to advise you on the best approach in the current housing market.
STEP THREE: PREPARING YOUR HOME FOR MARKET
Taking proactive steps to make your home as market friendly as possible, can include:
Decluttering & Organizing
Deep Cleaning
Exterior Pressure Washing & Window Washing
Misc. Repairs (replacing lightbulbs, touching up paint, changing air filters, tightening loose drawers, etc.)
Professional Floor Cleaning (cleaning carpets & buffing hardwood)
Staging
STEP FOUR: DEVISE A MARKETING PLAN
A concise marketing strategy includes:
Professional Photography, Videography, Virtual/Interactive Tours, & Drone (if applicable)
Comprehensive Listing on MLS & All Syndicated Real Estate Websites
Digital Marketing (social media, AI-driven target marketing, & email marketing to industry professionals)
Broker Opens & Open Houses
STEP FIVE: SECURING A BUYER
If you have done the above steps, your listing should yield a qualified and ready buyer that is willing to meet your needs.
STEP SIX: TRANSACTION PHASE
Buyers’ Due-Diligence Period/Inspections of the Property
Repair Negotiations
Appraisal
Title Search & Preparation of Deed Transfer
STEP SEVEN: PREPARE FOR CLOSING
Transferring Utilities or Closing Utility Accounts
Scheduling Movers
Working with Title Company for Loan Pay-offs
Funding the Sale